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Google AdWords Advertising #

Google AdWords is a vital part of any digital marketer’s toolkit. Best known for the text-based ads – AdWords include text, display (static or animated) and video ads. Gmail ads, retargeting ads, and dynamic or responsive ads are also part of available options of the service.

Facebook Advertising #

In-feed, rich media, retargeting, and like-campaign ads are part of the promotional options with Facebook advertising. Sister-site instagram is also a useful and integrated part of this ad network.

Email Marketing #

Strategic, mission-focused email campaigns provide organizations with an effective channel. Reaching singularly-focused audiences with personalized messaging is what can make email marketing so lucrative.

Search Engine Marketing#

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Digital Public Relations #

This is a recognized discipline by many, however it essentially combines the traditional practices of public relations with modern digital platforms, tools, and services.

Social Media Marketing #

Marketing to community and users on social media platforms is aptly social media marketing, the emphasis here is on organic (non-paid) and creative methods.

Content Marketing #

Content, in the form of written pdfs, whitepapers, informative videos – really any kind of digital asset – that is used to attract and exchange user/consumer information for the product is functionally content marketing.   

Lead Generation #

Lead generation campaigns are focused on the various aspects that generate sales leads. From ads, to squeeze or leadpages, to follow up emails, micro-sites are components of lead generation.

Marketing Automation #

One area of endeavor that combines a number of the above disciplines is marketing automation. As the name suggests it is at its root the act of combining various touch points (already listed) in a system that triggers and automated system-level actions including retargeting, trigger based emails and the like.

Site Structure & Code

Launching a New Website: Here’s Your SEO Checklist

Moz – Rand Fishkin, Whiteboard Friday

Mobile First SEO

Aleyda Solís

How Voice Search Will Change SEO

Search Engine Journal

Keyword & Link Strategies

Local SEO

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