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Google AdWords Advertising #

Google AdWords is a vital part of any digital marketer’s toolkit. Best known for the text-based ads – AdWords include text, display (static or animated) and video ads. Gmail ads, retargeting ads, and dynamic or responsive ads are also part of available options of the service.

Facebook Advertising

In-feed, rich media, retargeting, and like-campaign ads are part of the promotional options with Facebook advertising. Sister-site instagram is also a useful and integrated part of this ad network.

Email Marketing

Strategic, mission-focused email campaigns provide organizations with an effective channel. Reaching singularly-focused audiences with personalized messaging is what can make email marketing so lucrative.

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Digital Public Relations

This is a recognized discipline by many, however it essentially combines the traditional practices of public relations with modern digital platforms, tools, and services.

Social Media Marketing

Marketing to community and users on social media platforms is aptly social media marketing, the emphasis here is on organic (non-paid) and creative methods.

Content Marketing

Content, in the form of written pdfs, whitepapers, informative videos – really any kind of digital asset – that is used to attract and exchange user/consumer information for the product is functionally content marketing.   

Lead Generation

Lead generation campaigns are focused on the various aspects that generate sales leads. From ads, to squeeze or leadpages, to follow up emails, micro-sites are components of lead generation.

Marketing Automation

One area of endeavor that combines a number of the above disciplines is marketing automation. As the name suggests it is at its root the act of combining various touch points (already listed) in a system that triggers and automated system-level actions including retargeting, trigger based emails and the like.

Site Structure & Code

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Search Engine Journal

Keyword & Link Strategies

Local SEO

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